The European Commission has today published its Report on the public consultation on the possible revision of the Tobacco Products Directive (2001/37/EC). Some of you may remember the online petition – which many of you signed – which was submitted to this consultation process, along with ECITA’s formal response. (The petition currently has 6,645 signatures, so sincere thanks to all those who bothered to take the time to lend their support.)
The Report, I must confess, rather impressed me, with its balanced and ostensibly unbiased reporting of the responses received. Electronic cigarettes are barely mentioned, which is probably a good sign, since classification as a tobacco product would be enormously problematic for the industry in Europe. There did not seem to be any indication in the Report that the European Commission has any intention at this time to consider including electronic cigarettes in any classification as a medicinal product, but we have our legal arguments prepared if they were to make this move.
The full text of the Report can be found here, but the points of significance for the vaping community are as follows:
“Those who were in favour of extending the scope of the Directive to all tobacco and nicotine products argued that these products present hazards to public health. Some respondents suggested nicotine products should be regulated under pharmaceutical legislation. Others arguing against the extension of the scope raised concerns about the lack of scientific evidence and claimed that the use of many novel forms of tobacco and nicotine products are healthier than cigarette use.”
“Overall, the public consultation generated over 85,000 responses via the online form. DG SANCO also received around 300 letters and pieces of background material sent to the functional mailbox created for the consultation. Moreover, a large number of letters were sent to Commissioner John Dalli, as well as to other Commissioners and their services.
In addition, the Commission also received 10 petitions from citizens, retailers, traders, wholesalers, gas station owners and trade unions. In total these petitions counted for around 18, 650 signatures. Four of the petitions collected more than 1,000 signatures each.”
This would seem to indicate that our petition was one of the largest the Commission received, and it is gratifying to note that they paid some attention to the petitions as part of the process.
The Report continues:
“It should be noted that no previous public consultation launched by the European Commission had ever registered such significant participation. The amount of participation clearly underlines the great interest of both stakeholders and the general public in the policy making process.”
That’s right, policy-makers: we are watching your every move!
In discussing the sub-divisions of responses by ‘type’, there are some rather interesting comments in the Report about responses from putative ‘Governmental Representatives’:
“Many of the responses that classified themselves as ‘government’ appeared to be from private persons working for government bodies which made the process of sub-classifying these responses quite challenging. While hand-processing the responses, it was found that most of them should not have been classified as governments. In many cases, respondents who classified themselves as government representatives were either citizens or represented non-governmental organisations.
Among the responses in this group five main types of sub-categories could be identified:
• National Government/Ministry level Representatives, presenting the views of the government in question or of a specific Ministry;
• Regional/Local Authorities, presenting the views of a broad range of public authorities from local municipalities, to larger, more regional representation. The vast majority of them were sent from Poland, Italy and Greece;
• Members of the European Parliament and National Parliaments. The number of MEP responses represented approximately 6% of the total size of the European Parliament. Responses by Members of National Parliaments represented less than 1% of the total number of Parliamentarians across the EU-27;
• Private persons who could be part of a Member State Government. These contributions were submitted by citizens working in assorted government offices, agencies, parliaments or ex-politicians;
• Others (NGOs, citizens, industry, etc.). This broad category includes the responses self-identified as government representatives, but in fact they do not represent government. The group consists of citizens representing NGOs (a substantial amount of these were from the UK), citizens who improperly classified themselves, and a small selection of unusable responses” (footnote: “Which included insulting responses”).
Hmm… can you say ‘power-hungry, self-aggrandising, trumped-up megalomaniacs’?
I can’t help but remember our last meeting with the MHRA, when Jeremy Mean, a deputy in the Vigilance and Risk Management section, told us that, for the purposes of that meeting, he represented the UK Government. Strangely, I don’t remember his name being on the ballot papers at election time.
At section 6, under the heading ‘Responses’, we find the first mention of electronic cigarettes, although (of course!) they have been given their snazzy EU title of ‘Electronic Nicotine Delivery Systems. Well, we can’t have them sounding like anything fun or appealing, now can we?
The Report states:
“6.1 Scope of the Directive
The public consultation’s questions about the scope of the Directive presented information about the changing market of tobacco and nicotine products and a need to implement reforms based on an evolving market. Respondents were asked if they agreed with the problem definition, and then offered two options for policy change: status quo or extension of the scope of the current Tobacco Products Directive.
6.1.1 Governmental Representatives
A significant majority of Member States who submitted contributions to the public consultation were either in favour of extending the scope of the Directive or did not refer to the question in a detailed manner. Two EFTA States were also in favour of extending the scope of the Directive. A small number of respondents were in favour of either maintaining the status quo or extending the directive to all tobacco products, but not to tobacco-free nicotine products, ENDS (Electronic Nicotine Delivery Systems), or herbal cigarettes.
Those Member States in favour of extending the scope of the Directive argued that all tobacco and nicotine products presented hazards to public health, both directly and indirectly. They argued that the most desirable option would be to include all products containing tobacco or nicotine in the Tobacco Products Directive, with the exception of those products exclusively and purposefully designed to assist in smoking and nicotine cessation. While the present Tobacco Products Directive has the objectives of facilitating the functioning of the internal market while ensuring a high level of health protection, it was also argued that the Directive is not functioning satisfactorily in this respect.
As regards the future regulation of ‘electronic cigarettes’ in tobacco legislation, Member States seemed to be more divided, with some presenting arguments for regulating the product as a pharmaceutical or medical device, and others arguing for the inclusion of electronic cigarettes in the Tobacco Products Directive.
Reactions from MEPs, National Parliamentarians, and local/regional authority respondents were mixed. Those in favour of extending the scope suggested that the current market of novel products should be regulated, but product bans should only be implemented based on significant scientific evidence. [our emphasis.] Those against extending the scope of the directive suggested that the EU should develop a concrete scientific assessment process to test the health impacts of new products before making a decision about their availability inside the EU.”
This theme of a reliance upon robust scientific evidence has been given a certain amount of prominence in the Report, and was clearly a point raised by many of the respondents, particularly the Citizens groups, but also from Governmental and Public Health groups, too. We can but hope that the Commission will pay sufficient attention to this point, and insist on a reliance upon genuine, fact-based scientific evidence, and not the junk science favoured by the FDA and others.
“6.1.2 Non Governmental Organisations
Among the many different sub-categories of stakeholders within this group a wide range of opinions appeared. The key arguments can be categorised as follows:
Public health organisations universally supported regulating tobacco and nicotine products, on the grounds of the potential health dangers of these products. Many argued for the strict limitation of novel forms of nicotine delivery systems, whereby these nicotine systems should only be sold as smoking cessation aids, subject to the regulatory framework on pharmaceutical products. [‘It’s not fair that electronic cigarettes are stealing such a significant market share from our very lucrative, if largely ineffective pharmaceutical NRT products!’] They also argued for the inclusion of herbal cigarettes into this framework, citing that the most harm from these products has to do with the combustion and inhalation of smoke, which is identical to cigarette usage. Some of the respondents within this category also expressed concern regarding the current differential treatment between NRTs (Nicotine Replacement Therapies) and novel forms of nicotine products freely available on the market.
On the other hand, arguments against changing the current scope of the Directive explained that the problem definition was framed inaccurately and incorrectly. Respondents within this sub-category argued that any proposed new regulation should be based solely on strong and precise scientific evidence. For example, smokers’ rights groups generally found the scope of the Directive to be fundamentally flawed, citing the fact that electronic nicotine delivery systems and nicotine drinks feature no tobacco, and should be regulated in a separate framework.[*] They also claim that the European Commission’s consultation not only ignores the issue of consumer choice, but “is also looking for problems that do not exist.” They argue, based on this reasoning, for no change to the current scope of the Directive.”
* As far as ‘a separate framework’ is concerned, we are fortunate in now having such a separate framework set up, established, and fully operational. ECITA has introduced its Industry Standard of Excellence programme, and ECITA members are now being regularly audited to its standards. Much more information will be published soon about this programme, and we shall be presenting it to the UK government and the European Commission in the coming months. Trading Standards have described the ECITA ISE as ‘a Code any industry would be proud to have’. The notion of electronic cigarettes’ being ‘unregulated’ is now completely dead in the water!
“6.1.3 Industry Representatives
The industry representatives almost universally disagreed with the problem definition. They argued that a fundamental difference exists between products which use tobacco to deliver nicotine and those that do not. They claim that the Directive is aimed at regulating tobacco products, and no further regulation is needed for other products. Additionally, they advocated that many of these products are considerably healthier, when compared to their ‘combustible’ counterparts, and should not be subject to an outright ban until scientific evidence suggests otherwise.
Retailers and growers commonly raised concerns about the lack of scientific evidence used to categorise these ‘novel’ forms of tobacco- and nicotine products, citing that many of these products were fundamentally different from one another. This prompted retailers and growers to reason that large, ‘blanket’ policies for these types of products might not be in the best interests of manufacturers or consumers.
The Pharmaceutical industry favoured extending the current regulation of tobacco and nicotine products [did anyone NOT spot that one coming?], claiming that the Tobacco Products Directive has brought significant progress to the regulation of tobacco products, but that it is not well or evenly applied across the whole of Europe. [What? You mean pharma profits are not high enough in certain areas? Clearly, greater restrictions on tobacco products are needed, so that medicinal nicotine products become the only option. Naturally, this will need consumer products such as electronic cigarettes to be brought into Tobacco classification, and massively restricted, or brought into medicinal classification and banned. After all, we can’t have pharma profits being negatively affected by better alternative products becoming widely available!] They argue for a comprehensive approach to tobacco control policies and are in favour of including tobacco-free nicotine products in the scope of the Tobacco Products Directive insofar as they are not otherwise regulated by EU food or pharmaceutical legislation – because of the significant linked history that tobacco and nicotine have had for decades. Additionally, the pharmaceutical industry is concerned about addiction transference between tobacco and non-tobacco based products.”
What utter rubbish! The pharmaceutical industry cannot claim to be ‘concerned about addiction transference between tobacco and non-tobacco based products’ when they themselves manufacture and sell nicotine replacement therapies, which are, by definition, ‘non-tobacco based products’. Clearly, they won’t be wanting to have anything more to do with Nicoventures, then. It is all too obvious that what they are really concerned about is a genuine and very real threat to their profit margins from an infinitely superior product: the electronic cigarette!
The last of the respondent groups in this category was the ‘Citizens’, and their comments are also interesting:
“6.1.4 Citizens
A significant majority of respondents were against extending the scope of the Directive. While many presented that the problem definition was incorrect, vague, or unclear, the group as a whole demanded more scientific inquiry about the relative safety of novel forms of tobacco and other nicotine products. These respondents also argued about the consumer’s freedom of choice, so long as they are properly informed with the risks involved, and they criticised the tendency to over-regulate and prohibit products in this area.”
In conclusion, the Report ends with:
“The opinions and information received in reply to the consultation will continue to be considered within the Impact Assessment and the formulation of the proposal for the revised Tobacco Products Directive.”
It seems that the policy makers are now aware that the world of voting citizens is watching their every move, so we trust that the European Commission will give the necessary care and due consideration to all the responses it received during this consultation, and particularly to the need for robust scientific evidence to support whatever decisions it makes. Provided this is the case, then electronic cigarettes should remain free to benefit everyone who wants to exercise their freedom to choose to use nicotine in whatever way they wish: by smoking, by using medicinal NRT products, or by switching to electronic cigarettes.
Ultimately, it has to be about freedom of choice!

